The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
The world has never been fair. There is always a rich world and a poor world. Just like the way there are privileged auto journalists and the not so privileged auto journalists in India. The ongoing covid-19 pandemi...
Motoring journalism is not as easy as it seems. Every rookie just out of college thinks that auto journalism means zipping around town driving the best of vehicles, travelling around the world and getting behind the...
Sometime in the summer of 2015, I also got to play a journalist in a short clip produced on behalf of Maruti Suzuki Ltd. It was during the launch and drive of the S-Cross that the company asked me whether I could be...
Marelli, a global technology partner to the automotive industry, will present at Auto Shanghai 2025 its technology based on a strategic platform approach, which streamlines hardware development, enabl...
Nissan announced it will launch its next generation Pro PILOT technology from fiscal year 2027. The system, featuring Nissan Ground Truth Perception technology with next-generation Lidar and Wayve AI ...
Karcher India has launched the eco!Booster, an advanced cleaning accessory that delivers 50% higher efficiency than standard flat jet nozzles.